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Entertainment One Ltd.'s strategy is to build the leading international independent entertainment content ownership and distribution business which acquires films, television programs and music content and exploits these rights in all media throughout the world.

The Group believes there are strong drivers that support the growth strategy.

  • Market – based on attractive long-term dynamics in the filmed entertainment distribution market we anticipate strong market growth with global revenues in Video Entertainment and TV Broadcast increasing from $210bn in 2006 to $319bn by 2011 (+8.8%CAGR)*
  • Channel shift in distribution – channels are shifting but content is indifferent to this change making ownership of content rights key
  • Financial return – the content ownership model has consistently delivered strong financial returns for players with scale
  • Multi-territory platform – scale is driven by access to content rights across multiple territories
  • Consolidation opportunity – there is a strong network of independent content businesses in the major territories of the world
  • Multi-territory proposition provides economic benefits with reduced risk and enhanced access to content at a lower cost

The Group’s strategy breaks down into three key areas:

  • Optimising the existing business
    • consolidate and leverage off our existing market and geographic position
    • capitalise on cost synergies and scale opportunities offered by strength of core businesses
  • Enhancing content ownership
    • expand content catalogue across all media
    • develop content library – acquire long term rights (12 to 25+ years)
    • exploit cost synergies and scale opportunities
  • Expanding into new territories
    • expand content exploitation
    • develop content library – acquire long term and worldwide rights
    • reduce risk through multi territorial content distribution
    • exploit cost synergies and scale opportunities

* Source: Global Entertainment & Media Outlook; 2007 – 2011, PriceWaterhouseCoopers